Sizzle Reel
Peleton
WORK—LIVE ACTION
THE ASK
The Peleton relationship all started with an idea to showcase highlights of the brand to attract social attention. With the intention to convert to new customers and expand markets, CVLT met the challenge with a massive impact sizzle reel.
Enlisting top talent to amplify the intense action, the video manages to shine the spotlight on the true star of the show— the Peleton bike!
THE IDEA
Our director-driven shoot, brought one-of-a-kind authorship to the technique and style of the video. An optimistic, yet dark-noir tone was appropriate for Peleton.
Centering the bike as the main event, rather than a busy set allowed CVLT to work more nimbly. Skilled, dynamic cyclists modeled how to ride the the impressive machine. Every detail was carefully constructed to remain cohesive with Peleton's brand ethos down to the wardrobe.
THE APPROACH
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CVLT carefully curated storyboards to ensure precision in every angle that was shot. Since the bike is stationary, it was necessary for exhilarating, vibrant & over-the-top, moments & movements from our Peleton riders. Looking back, the single video took 9 days to shoot!
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As planned, the specific method of editing the video relied heavily on experts to texturize, add glitch effects, and ignite striking black & white shades against contrasting flares of color & light for maximum in-your-face energy.
From CVLT's standpoint, the unique approach of using such a dark toolkit also meant the tone of the video would thoughtfully branded, and highly impactful.
THE RESULT
Peleton trusted CVLT's vision to run the entire project in-house start-to-finish and simultaneously CVLT included Peleton for collaborative approvals and reviews every step of the way.
We at CVLT have thoroughly enjoyed working with Peleton and love their mission. Successful relationships can only happen when every detail comes together in perfect harmony. Between Peleton's trust, and CVLT's optimism and creative horsepower, the success of the video was a collective vision that came together on schedule—but more than this, it all came together on brand.
3D
Anamorphic Billboard
2.4M
Instagram views within the first week
OOH
Experiential